About Southbar

Why Brad Iturriaga Opened Southbar on Henderson

Southbar is South Tampa's new home for sports early and live music and DJs late. Owner Brad Iturriaga built it around a simple idea that most bars get half right: the game should look and sound like it matters, and the night shouldn't end the second the clock hits zero. So the screens go up, the sound stays on, and when the final whistle blows the stage lights come up instead of the house lights.

That means one room does two jobs well. In the afternoon it's a proper sports bar — people yelling at a replay, strangers high-fiving over a late touchdown. Later the same room turns into a music venue with a band loading in, and after that a DJ carrying it through to 3AM. Come for the game, stay for the music, and leave when the lights come on.

Big Screens, Sound On, Every Fan Base Welcome

There's no house team here and nobody gets told their game isn't the one we're showing. If you went to school somewhere else, if you moved down from a city up north and you still wear the jersey, you're in the right place. Ask us and we'll get your matchup up on a screen.

• Sports on massive screens with the sound on. The biggest matchups of the week get the main screens and the audio, so you actually hear the call instead of reading captions over somebody's playlist.
• Live bands on the Southbar stage. When the games wrap, real bands take the stage and play to a room that's already warmed up — no polite background music, no waiting for a crowd to show.
• DJs running the night until 3AM. After the band's last song, the DJ picks it up and keeps the floor moving until closing time.

We also host events — watch parties, private nights, whatever the room can handle. Get in touch and we'll tell you what's possible.

What Regulars Say About Their Night at Southbar

Watched the Bucs game here with about forty other people and the sound was actually turned up. That sounds like a low bar. It isn't — I've been to ten places in Tampa that keep it muted. Stayed for the band after and didn't leave until way too late.

Caught a live set here on a random night and the band was genuinely good. Room sounds great, not that muddy thing where you can't tell what song it is. Bartender remembered my order the second time I walked up, which earned her the tip.

My alma mater is nowhere near Florida and they still put my game on a screen for me without making it weird. Came back the next weekend with four friends. Screens are big enough that you can see the score from anywhere in the room.

If that sounds like the kind of night you're after, come find out for yourself. The room is at its best when the game runs long and the band goes on late.

Find Us at 3703 Henderson Blvd

Southbar is at 3703 Henderson Blvd, Tampa, FL 33609right in the middle of South Tampa. Whether you're rolling in for a kickoff, meeting people for a show, or trying to put a group together for something bigger, we're easy to get to and easier to stay at.

Want to check what's on the screens this week, ask about a band, or talk through an event? Call us at (813) 280-2710 and we'll sort it out.